From there, the reader may feel compelled to take further action such as sign up for your newsletter, contact you to ask a question, or maybe even buy one of your products or use your services. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. As user queries are becomingincreasingly targeted and the internet is filled with much greater volumes of content, it is more important than ever to have a niche. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task.