I’m a go-getter type who comes from a place of yes when trying new things, so I say yes — let’s assume it matters! When deployed properly and timely, 301 redirects can get the job done in transferring your SEO authority from the original source to the new location fairly quickly. Large images slow down your site, so you need to make image file sizes as small as possible. See who links to your competitors, try to connect to the relevant ones and ask for a share. Make sure to craft an engaging email and why you think they’d like to share your content. If you have pages with less than 500 words of unique text on them but have a large amount of structural content – you need to be ruthless and ask yourself what value these pages bring.