When using a Publishing Platform, such as WordPress for a web log (blog) or company website- Meta tags and their relevancy to the content on each page can vary and in turn; cause a few issues. There are a variety of factors that are used to assess this, and keyword usage is one of them.There was a time when keyword stuffing actually worked, but now it is considered a black-hat tactic. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. Google was the main search engine.